Today I’ve been discussing development for more effective events and being more accessible at The Royal Palace of Stockholm. It has been a super interesting day indeed, except me lecturing about being for all, how to be more accessible – that inclusion and accessibility is a matter of democracy, all attendances together talked about different … Mer Accessibility at The Royal Palace of Stockholm
Equality should be something natural, but unfortunately that’s not always the case. Every company and brand should already have solved old structures that exclude and discriminate and instead be including and equal. How can we reach that? I often get the question of how to become a place where everyone feel they are welcome, can … Mer 5 ways to become more including
The digitalization of school and the lack of women in tech are two important tasks we need to solve. The tech industry is struggling with skewed recruitment both in background and gender. Many countries are also facing other challenges such as how to integrate tech and digital education in school. It starts here! Not only … Mer How code can generate creativity and equality
What is it that makes you connect with a brand? And what do companies do to make us care about them? Questions that have been asked before but in today’s digital world the answers might differ from before. Today the power of the brand is more in the hands of consumers than ever. With this … Mer 5 ways to build your brand and get loyal customers
Snart är det dags för Almedalen igen och med detta otaliga intressanta seminarier och debatter att delta i. Det är inte lätt att hålla koll på allt som händer eller att välja heller för den delen. Här är några tips inom kommunikation, film och jämställdhet. Arrangerar du något och behöver hjälp med detta eller något … Mer Tips inför Almedalen
”You write so much, share so much! I love following you as you share and write so much inspiring content”. This is something that I’ve been told several times from friends and followers, this makes me very happy of course. I want others to find great articles, get inspiration and knowledge, the same reason as … Mer Busy? Or doing nothing?
Thanks to digital solutions you get closer to consumers and individualism is important, treat the customers personally. Offers that attracts, complements and solve problems or desires increases the will to remain as a customer. With relevant and good content this will spread and the brand strengthens. Brands and lifestyle are very much linked together and … Mer Businesses needs of individualism and engagement
Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time. To meet challenges you don’t only need competent IT, marketing and sales departments, they also … Mer In need of digital strategies?
Har barns rättigheter något med er verksamhet att göra? Vad krävs i så fall för att leva upp till dem? Som så ofta krävs det ett modigt ledarskap för att driva viktiga frågor på ett företag och så även gällande detta. Hållbarhet är ett ord som nämns allt oftare i dagens samhälle men hur är … Mer Är barns rättigheter en fråga för företag?
Connectivity changes our social behavior history. Do you remember the times when we went to the store to find what we were looking for? Now the store has to come to us. With digitization the customer has the power and companies must work harder to earn them. By working effectively with digital solutions and social … Mer Cooperation and change to achieve digital development