Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time.
To meet challenges you don’t only need competent IT, marketing and sales departments, they also need to work closer. They can’t be separated and run parallel lives as it might have been in the past for many organisations. They now have to work closer and be a meeting spot where digital challenges can be solved and strategies be set.
Digital strategy will be the long term plan for companies to exceed the customer’s expectations. Multichannel management and marketing automation will together with personalisation be driving marketing opportunities but this have to be integrated in a digitalized environment. Leaders need to work efficient with intern digital strategy.
In need of help?
Companies that have strong and brave leadership that understand the need of a digital organization will be future winners, and who doesn’t want to be a winner? If you feel uncertain about this and need help with digital strategies, just reach out. You find my contact info here.