Workshop, seminars and great talks about inclusion and innovation. The conference Minib, a forum for Marketing of Scientific and Research Organizations, has been held with really interesting conversations. I lectured about accessible communication, if and how you do it understandable for all and is it even possible? Thoughts and discussions about that followed as well … Mer Accessible communication at Minib
Social media and digital opportunities bring people together, it’s a great way to connect. But don’t forget about the personal meeting. I really enjoy talking with people, get inspired about their knowledge and engagement. I think the meeting with people enrich so much. Seminars offer great possibilities to do this, meet people, learn, engage and … Mer Enriching to meet people
Customers need to feel they can identify with your values. Build engagement and trust for your brand is elementary, but how do you succeed and where should you start? You know you need to build the brand and gain trust to get people to pay for your products. To gain loyalty you need to keep … Mer Build your brand with storytelling and influencers – key insights
What is it that makes you connect with a brand? And what do companies do to make us care about them? Questions that have been asked before but in today’s digital world the answers might differ from before. Today the power of the brand is more in the hands of consumers than ever. With this … Mer 5 ways to build your brand and get loyal customers
”You write so much, share so much! I love following you as you share and write so much inspiring content”. This is something that I’ve been told several times from friends and followers, this makes me very happy of course. I want others to find great articles, get inspiration and knowledge, the same reason as … Mer Busy? Or doing nothing?
Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time. To meet challenges you don’t only need competent IT, marketing and sales departments, they also … Mer In need of digital strategies?
Connectivity changes our social behavior history. Do you remember the times when we went to the store to find what we were looking for? Now the store has to come to us. With digitization the customer has the power and companies must work harder to earn them. By working effectively with digital solutions and social … Mer Cooperation and change to achieve digital development
People talk about the change of marketing mechanisms. Social media getting normal and how hard it is to interact with people as many tend to block ads and strictly select what kind of info they want. But this also goes hand in hand with the digital transformation within the media industry and it’s transformation. I … Mer Digital transformation
Det här är utdraget för ett inlägg med utvalt innehåll. … Mer Digital trends 2015