Accessible communication at Minib

Workshop, seminars and great talks about inclusion and innovation. The conference Minib, a forum for Marketing of Scientific and Research Organizations, has been held with really interesting conversations. I lectured about accessible communication, if and how you do it understandable for all and is it even possible? Thoughts and discussions about that followed as well … Mer Accessible communication at Minib

Build your brand with storytelling and influencers – key insights

Customers need to feel they can identify with your values. Build engagement and trust for your brand is elementary, but how do you succeed and where should you start? You know you need to build the brand and gain trust to get people to pay for your products. To gain loyalty you need to keep … Mer Build your brand with storytelling and influencers – key insights

In need of digital strategies?

Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time. To meet challenges you don’t only need competent IT, marketing and sales departments, they also … Mer In need of digital strategies?

Cooperation and change to achieve digital development

Connectivity changes our social behavior history. Do you remember the times when we went to the store to find what we were looking for? Now the store has to come to us. With digitization the customer has the power and companies must work harder to earn them. By working effectively with digital solutions and social … Mer Cooperation and change to achieve digital development