Businesses needs of individualism and engagement

Thanks to digital solutions you get closer to consumers and individualism is important, treat the customers personally. Offers that attracts, complements and solve problems or desires increases the will to remain as a customer. With relevant and good content this will spread and the brand strengthens. Brands and lifestyle are very much linked together and … Mer Businesses needs of individualism and engagement

In need of digital strategies?

Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time. To meet challenges you don’t only need competent IT, marketing and sales departments, they also … Mer In need of digital strategies?

Cooperation and change to achieve digital development

Connectivity changes our social behavior history. Do you remember the times when we went to the store to find what we were looking for? Now the store has to come to us. With digitization the customer has the power and companies must work harder to earn them. By working effectively with digital solutions and social … Mer Cooperation and change to achieve digital development

Summary of WIT2015

The mission of WIT, Women In Tech, is to inspire talented women to consider a future in media and technology. It’s supposed to provide network and expertise and that wish was really fulfilled at Musikaliska in Stockholm last week. The tickets for the event could have been the double, lots of people wanted to join. … Mer Summary of WIT2015

Social and loyal

People spend much of their time on social media and companies need to be there. Off course, nothing new with that. But still lots of marketers have the feeling that social media marketing is something difficult and that it’s getting more complex. It might be but it’s one of the most natural way to communicate … Mer Social and loyal