Thanks to digital solutions you get closer to consumers and individualism is important, treat the customers personally. Offers that attracts, complements and solve problems or desires increases the will to remain as a customer. With relevant and good content this will spread and the brand strengthens. Brands and lifestyle are very much linked together and … Mer Businesses needs of individualism and engagement
Marketing opportunities and challenges changes all the time. Customers are everywhere, they communicate and share thoughts and review what they learn. For communicators this mean decisions being more complex and the need of analytics and expertise will rise over time. To meet challenges you don’t only need competent IT, marketing and sales departments, they also … Mer In need of digital strategies?
Connectivity changes our social behavior history. Do you remember the times when we went to the store to find what we were looking for? Now the store has to come to us. With digitization the customer has the power and companies must work harder to earn them. By working effectively with digital solutions and social … Mer Cooperation and change to achieve digital development
People talk about the change of marketing mechanisms. Social media getting normal and how hard it is to interact with people as many tend to block ads and strictly select what kind of info they want. But this also goes hand in hand with the digital transformation within the media industry and it’s transformation. I … Mer Digital transformation
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